Live commerce provides retailers, brands, and digital platforms with a new channel with a ton of potential for value creation since it combines entertainment with fast purchasing
It mixes immediate product purchases with audience engagement via a chat feature or reaction buttons. Live commerce in China, in less than five years, has revolutionized the retail sector and become a significant sales channel.
However, it is unclear how exactly this new channel will grow. It is obvious that it has tremendous long-term potential for both e-commerce platforms and companies.
Benefits of Live Selling
As technology arises, more and more people are gearing toward the advantages of utilizing such. Live commerce or selling largely benefits brands, retailers, and markets as well as consumers in two ways:
Speeding up conversion
As live selling is engaging and keeps viewers watching for longer. Thus, it enlarges client choice paths from awareness to acquisition.
Enhancing brand distinction and attraction.
Live commerce, when done successfully, boosts a brand’s appeal and individuality and drives more web visitors. It can boost positioning among existing customers and attract new ones, especially young people focused on creative shopping formats and experiences. Some companies are seeing their share of younger audiences climb by up to 20 percent.
