You know the songs.
You sing them within the shower. And within the car. And when you’re clutching your third glass of rosé and cursing the globe, divinity which putrid individual you met on an awfully weak Wednesday in June.
But have you ever ever wondered how Adele became so famous then popular that she will decide to not allow her music to be streamed, instead actually getting ample people to buy it?
If she can be bothered, here are six vital business lessons Adele would teach you.
1. Aside From Herself, She Never Tries To Be Anyone Else.
Even when she’s asked to impersonate someone in a very BBC special, it’s actually herself she impersonates. Or, rather she impersonates someone impersonating herself. (Still with me?) And with hilarious results. It takes enormous courage to only be you. In Adele’s case, to be a predictably packaged “star,” social pressures would change her speaking voice, her figure, even her material. Adele just sings. It’s quaint in its honesty.
2. To Reflect Trends, She Doesn’t Tailor Her Product.
A cliché would be to call them timeless. Perhaps, though, the reality is that they are merely personal. You think that what she’s singing actually comes from her and her own experience. She acts authentically, then she sings authentically. This can be a potent product mix.
3. She Doesn’t Sell To a Select Market.
They’ll provide you with frantically complex explanations about the psychographics of their brand’s audience when you give most marketing managers an outsized, stiff drink. Adele would likely not tell you that she’s writing for anyone who’s ever felt a true emotion and enjoys an awfully good song. It’s almost naive in its conception. But because she panders to nobody, her songs like “Oh My God” remain genuine. Grannies can appreciate them, so can teenagers. CEOs cry too, you know. There are only a few brands that may span such a various market spectrum. She doesn’t attempt to be all things to all or any people. She also doesn’t try and a particular thing to a narrow target.
4. She Understands Social Media.
It’s not such a widely known item, but Adele got her start because she put her work on MySpace. You remember MySpace, surely. It had been like Facebook, but even worse. At the time, she explained: “More than I earned £5 million, I’d rather have 5 million people heard my music. I write bulletins and blogs, and that I hear what people say, maybe an excessive amount of sometimes.” Perhaps, though, the listening is precisely what helped her have a grieve about what worked and what didn’t. Numerous CEOs just do not know a way to listen because they’re too busy taking note of the sound of their own voices. Adele has such a powerful sense of her own ego that she’s learned drunk-tweeting won’t be a decent thing. So there are now several folks that should approve her tweets, just in case.
5. She Doesn’t Work All The Time.
Adele doesn’t keep producing songs, albums, and videos. Pumping up her social media presence and making “news” for constant consumption is something she isn’t in constant need of. Instead, she disappears to try to do strange things like living and breathing and returns when she has something she hopes people will like. It’s tempting in a very world that never stops to feel the necessity to stay on satisfying it. Adele prefers to remain faithful to her own being.
6. She incorporates a Respect For The Past.
To witness other people’s joys and errors is worth looking back occasionally. In Adele’s case: “I was so inspired that as a 15-year-old I used to be paying attention to music that had been made within the Forties. The concept that folks might recall to my music in 50 years’ time was a true spur to doing this.” So perhaps she had a technique. Perhaps it had been merely a hope. But it clearly wasn’t a requirement to “disrupt,” as such a large amount of modern companies would have it. She just wants people to feel something lasting. That is what the simplest brands do.